Often during a client meeting, there are times when a defined scope of work is hypothetically augmented by a simple “could it do this?” or “can it do that?” comment. Invariably, the answer to such inquiries is a “yes” followed by an immediate “but” (#newbandname #immediatebut). Unless the request is fully impossible—e.g. Can this website teleport me to a bouncy house containing a million fat-free-but-still-good-tasting all-beef cheeseburgers served on levitating golden plates of pure love?—with infinite time and budget, nearly anything is possible on the web.
Let’s say you’ve just been given a project, and it’s a big’un. You can safely assume this will be dozens and dozens of hours, maybe hundreds, maybe thousands. And you, as a project manager, are being asked to provide a timeline, a deadline, and a budget for the work.
Time for some prognostication, right? Wrong. Nostradamus was not a project manager, so don’t look to fortune tellers and prophecy-fronting oracles to provide professional mentorship. Rather, you need to base your work on reliable actuals, and you get those by estimation.