Mobile vs. Desktop: Focus on What Matters

I love all the talk and web strategy around the mobile web. Web professionals are making deliberate efforts to ensure that websites and web services are lightweight, accessible, cunningly planned to be fast and immediate, and generally mobile ready / mobile first / mobile mobile.

Still, I find myself getting more and more riled when I hear conversations around designing and developing for the mobile web. People really seem to focus on what a mobile user wants when compared to a desktop user. It’s partly because I am a cardiganed, word-loving, old fusspot, but I truly feel that the term “mobile” is distracting us from delivering our best work. And by “us” I mean Americans, because we don’t call our cellphones “mobiles.” When someone from the US talks about the mobile web user, we call forth someone in motion, ranging around the world actively, and likely running into bears.

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